The Minimal Pursuit is an online magazine that allows readers to discover and follow the most engaging creative projects and people in the fields of architecture, design, and hospitality from around the world. Initially founded by architect Alessandra Mauri in 2018, The Minimal Pursuit has since continued to increase its follower count, content quality, and participation in creative events worldwide.

About Alessandra Mauri

Alessandra Mauri, architect, is the founder of The Minimal Pursuit, an online magazine about architecture, design, and The Minimal Lab, a creative lab working at the intersection of design and marketing. After graduating in architecture, she worked first in Stockholm then in New York for Condé Nast as a stylist and trend forecaster, developing relationships with many international designers and manufacturers. In 2019, she launched The Minimal Pursuit with the aim of creating a single source of high-quality design information. In 2024, fueled by her creative mind and communication skills, she founded The Minimal Lab, a studio with offices in Rome and The Hague, the city where she now lives, which focuses on design-based marketing and branding through digital and analog applications.